# Adobe Launches AI Video Tools to Compete with OpenAI and Meta! 🎥 **URL:** \ **Category:** News & Articles\ **Tags:** tools, technology, ai\ **Created:** [October 16, 2024, 5:32pm UTC](https://onehack.st/t/adobe-launches-ai-video-tools-to-compete-with-openai-and-meta/293792 "2024-10-16T17:32:37Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\ **Post date:** [October 16, 2024, 5:32pm UTC](https://onehack.st/t/adobe-launches-ai-video-tools-to-compete-with-openai-and-meta/293792/1 "2024-10-16T17:32:37Z")
**Summary:** 1. **Introduction of AI Model** Adobe has begun rolling out its **Firefly Video Model** , an AI tool that generates videos from text prompts, entering the competitive landscape of generative AI for film and television. 2. **Market Competition** This new offering will compete against **OpenAI’s Sora** , as well as video tools recently announced by **ByteDance** and **Meta Platforms**. 3. **Focus on Legality** Adobe emphasizes that its models are trained on data it has rights to use, ensuring that generated content can be legally employed in commercial projects. 4. **Early Access and Collaborations** The tool is currently available to those who signed up for the waiting list, with no general release date announced yet. Notably, **PepsiCo’s Gatorade** and **Mattel** are among the first companies utilizing Adobe’s generative tools. 5. **Practical Applications for Creators** Adobe aims to make its video tools user-friendly for everyday video creators and editors, focusing on integrating AI-generated footage seamlessly with conventional video through detailed controls on camera position, angle, and motion. **Read more at:** [Reuters](https://www.reuters.com/technology/artificial-intelligence/adobe-starts-roll-out-ai-video-tools-challenging-openai-meta-2024-10-14/)