# Ford's New Patent: In-Car Ads Tailored to Your Conversations and Location 🗣️🚗

**URL:** <https://onehack.st/t/fords-new-patent-in-car-ads-tailored-to-your-conversations-and-location/291223>\
**Category:** News & Articles\
**Tags:** privacy\
**Created:** [September 12, 2024, 6:10pm UTC](https://onehack.st/t/fords-new-patent-in-car-ads-tailored-to-your-conversations-and-location/291223 "2024-09-12T18:10:36Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\
**Post date:** [September 12, 2024, 6:10pm UTC](https://onehack.st/t/fords-new-patent-in-car-ads-tailored-to-your-conversations-and-location/291223/1 "2024-09-12T18:10:36Z")

</div>

**Summary:**

* * *

1. **Conversation-Driven Ads**  
Ford’s patent application reveals plans for a system that listens to conversations inside the vehicle to deliver personalized advertisements based on the dialogue and context.

2. **Data-Driven Customization**  
The technology will analyze a car’s location, speed, and route history, using this data to serve relevant ads tailored to the driver’s journey and environment.

3. **Enhanced Ad Delivery**  
The system will choose between audio and visual ads depending on the conversation context and driving conditions, aiming to enhance the advertising experience during trips.

**Read more at:** [The Record](https://www.therecord.media)