# iOS 18 Could 'Sherlock' $400 Million In App Revenue 📱

**URL:** <https://onehack.st/t/ios-18-could-sherlock-400-million-in-app-revenue/287119>\
**Category:** News & Articles\
**Tags:** technology\
**Created:** [July 17, 2024, 11:38am UTC](https://onehack.st/t/ios-18-could-sherlock-400-million-in-app-revenue/287119 "2024-07-17T11:38:22Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\
**Post date:** [July 17, 2024, 11:38am UTC](https://onehack.st/t/ios-18-could-sherlock-400-million-in-app-revenue/287119/1 "2024-07-17T11:38:23Z")

</div>

**Summary:**

1. **‘Sherlocking’ Practice** : Apple’s practice of integrating features from third-party apps into iOS and Mac systems, known as “sherlocking,” could impact apps with an estimated $393 million in revenue and 58 million downloads in the past year.

2. **Targeted Categories** : The affected app categories include trail apps ($307M), grammar helpers ($35.7M), math solvers ($23.4M), password managers ($20.3M), and custom emoji makers ($7M).

3. **Impact on Growth** : While some apps have seen significant growth, Apple’s built-in solutions in iOS 18 could deter casual users from seeking alternatives, potentially stunting future growth for these third-party apps.

[Read more on TechCrunch](https://techcrunch.com)