# Max Prepares for Password-Sharing Crackdown! 🔒

**URL:** <https://onehack.st/t/max-prepares-for-password-sharing-crackdown/295361>\
**Category:** News & Articles\
**Tags:** business\
**Created:** [November 8, 2024, 4:26pm UTC](https://onehack.st/t/max-prepares-for-password-sharing-crackdown/295361 "2024-11-08T16:26:39Z")\
**Posts on this page:** 1\
**Page:** 1

<div class="post-metadata">

**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\
**Post date:** [November 8, 2024, 4:26pm UTC](https://onehack.st/t/max-prepares-for-password-sharing-crackdown/295361/1 "2024-11-08T16:26:39Z")

</div>

**Summary:**

1. **Crackdown Announcement**  
Max is set to implement a gradual crackdown on password sharing, starting with “soft messaging” aimed at users over the coming months.

2. **Financial Implications**  
During a Q3 earnings call, CFO **Gunnar Wiedenfels** described password sharing as a “form of price rises,” indicating a push for users in multi-household setups to pay more.

3. **Future Plans**  
The initial rollout will precede further developments in 2025 and 2026, suggesting a phased approach to enforcing stricter sharing policies.

4. **Potential Price Increase**  
Wiedenfels hinted at a possible price increase, noting that the “premium nature” of Max allows for adjustments, especially following a previous increase in June.

5. **Context of Changes**  
This move aligns with a broader trend among streaming services to tighten sharing policies as they seek to maximize revenue from their subscriber bases.

**Read more at:** [The Verge](https://www.theverge.com/2024/11/7/24290326/max-password-sharing-crackdown-messaging-q3-2024-earnings)