# Microsoft's Windows 11 to Introduce 'Windows Intelligence' Branding! 💻

**URL:** <https://onehack.st/t/microsofts-windows-11-to-introduce-windows-intelligence-branding/295713>\
**Category:** News & Articles\
**Tags:** privacy, ai\
**Created:** [November 14, 2024, 5:02pm UTC](https://onehack.st/t/microsofts-windows-11-to-introduce-windows-intelligence-branding/295713 "2024-11-14T17:02:10Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\
**Post date:** [November 14, 2024, 5:02pm UTC](https://onehack.st/t/microsofts-windows-11-to-introduce-windows-intelligence-branding/295713/1 "2024-11-14T17:02:10Z")

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**Summary:**

1. **Windows Intelligence Branding**  
Microsoft is set to rebrand its AI-powered features under the new **“Windows Intelligence”** umbrella, aiming to better define and control AI integrations within the operating system.

2. **User Control Over AI**  
The **Windows Intelligence** setting will allow users to manage **AI app permissions** and how their data is utilized, offering more control over privacy.

3. **Debate Over AI Features**  
While **Copilot** and **Recall** have sparked debate, neither is expected to adopt the **Windows Intelligence** branding immediately, though they may be part of future developments.

4. **Microsoft’s AI Strategy**  
This rebranding is part of Microsoft’s larger push to integrate AI into its products, trying to establish a unique identity for its AI features, similar to Apple’s **“Apple Intelligence”**.

5. **Generic AI Branding**  
Despite the rebranding effort, critics note that **Windows Intelligence** still feels somewhat generic, as the term “AI” remains broad across platforms.

**Read more at:** [The Register](https://www.theregister.com/2024/11/12/windows_intelligence_branding/)