# Mozilla's Revival Plans for Firefox: New Features and Strategic Shifts 🌐

**URL:** <https://onehack.st/t/mozillas-revival-plans-for-firefox-new-features-and-strategic-shifts/288809>\
**Category:** News & Articles\
**Tags:** browsers\
**Created:** [August 11, 2024, 5:39pm UTC](https://onehack.st/t/mozillas-revival-plans-for-firefox-new-features-and-strategic-shifts/288809 "2024-08-11T17:39:10Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\
**Post date:** [August 11, 2024, 5:39pm UTC](https://onehack.st/t/mozillas-revival-plans-for-firefox-new-features-and-strategic-shifts/288809/1 "2024-08-11T17:39:11Z")

</div>

**Summary:**

* * *

1. **Renewed Focus**  
Mozilla is **reinvesting** in Firefox after years of focusing on other products, with new features like **vertical tabs** , **tab grouping** , and easier **profile switching**.

2. **Privacy Enhancements**  
Firefox’s new **privacy-preserving** ad measurement system aims to be more secure than competitors’ solutions. Mozilla also acquired Anonym, a startup with a privacy-focused ad tech.

3. **Financial Strategies**  
Mozilla plans to reduce its reliance on Google’s royalties and is exploring new revenue models and products. A **marketing push** in the U.S. is also on the horizon.

**Read more at:** [Fast Company](https://fastcompany.com)