# Reddit Challenges Google and Meta with Ads Based on Topics - Not User Data 🔍

**URL:** <https://onehack.st/t/reddit-challenges-google-and-meta-with-ads-based-on-topics-not-user-data/289823>\
**Category:** News & Articles\
**Tags:** business\
**Created:** [August 25, 2024, 6:49pm UTC](https://onehack.st/t/reddit-challenges-google-and-meta-with-ads-based-on-topics-not-user-data/289823 "2024-08-25T18:49:18Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![TheJoker](https://onehack.st/user_avatar/onehack.st/thejoker/32/22660_2.png) [@TheJoker](https://onehack.st/u/TheJoker)\
**Post date:** [August 25, 2024, 6:49pm UTC](https://onehack.st/t/reddit-challenges-google-and-meta-with-ads-based-on-topics-not-user-data/289823/1 "2024-08-25T18:49:18Z")

</div>

**Summary:**

* * *

1. **Topic-Based Targeting**  
Reddit is gaining advertisers by targeting based on users’ interests and subreddit communities rather than personal data. This approach has led to strong earnings and stock growth.

2. **Conversation Ads**  
Reddit’s “conversation ads” appear next to relevant posts, making them a fast-growing ad format on the platform. These ads match users’ discussions with specific products.

3. **Brand Safety**  
Reddit’s unique moderation and content voting system are seen as offering a safer environment for brands, contributing to major partnerships and a projected revenue increase.

**Read more at:** [yahoo.com](https://yahoo.com)