# Smart Google Ads | Ezra Firestone

**URL:** <https://onehack.st/t/smart-google-ads-ezra-firestone/281472>\
**Category:** Tutorials & Methods\
**Tags:** learning, piracy, freebies, business\
**Created:** [April 18, 2024, 9:58pm UTC](https://onehack.st/t/smart-google-ads-ezra-firestone/281472 "2024-04-18T21:58:20Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![TheStrength](https://onehack.st/user_avatar/onehack.st/thestrength/32/46753_2.png) [@TheStrength](https://onehack.st/u/TheStrength)\
**Post date:** [April 18, 2024, 9:58pm UTC](https://onehack.st/t/smart-google-ads-ezra-firestone/281472/1 "2024-04-18T21:58:21Z")

</div>

![image](https://onehack.st/uploads/default/original/3X/6/c/6cfb031589d1bb8608456bbdf417ca6c8c3fd536.jpeg)

Ezra Firestone – Smart Google Ads

# **WHAT YOU GET?**

In Smart Google Ads, you get **8 modules** with **91 videos** that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.

**MODULE 1**

## **Crucial Cornerstones Of Google Ads:**

**⊕** The Goal  
**⊕** “Why Your Business Needs to Beef Up Google Ads”  
**⊕** Demand Generation v. Capture Generation  
**⊕** Google Ads & Your Media Mix  
**⊕** 4 Pillars of Google Ads  
**⊕** Strengths & Weaknesses of Google Ads

**MODULE 2**

## **Preparing To Run Traffic On Google:**

**⊕** Charting Your Direction  
**⊕** Getting Familiar With KPIs  
**⊕** Conversion Tracking  
**⊕** Setting Up Your Conversion Tracking  
**⊕** Attribution Models & Your Source of Truth  
**⊕** Getting Your Ass(ets) in Order  
**⊕** Getting Your Ass(ets) in Order: Messaging  
**⊕** Getting Your Ass(ets) in Order: Images  
**⊕** Getting Your Ass(ets) in Order: Videos  
**⊕** Creating Remarketing Audiences  
**⊕** Types of Targeting

**MODULE 3**

## **Google Search:**

**⊕** Search Ads and Your Marketing Funnel  
**⊕** Targeting the RIGHT Keywords  
**⊕** Conducting Keyword Research  
**⊕** Leveling-Up with Quality Score  
**⊕** Segmenting Campaigns  
**⊕** Structuring Ad Groups  
**⊕** Search Ad Copy  
**⊕** Utilizing Search Assets (aka Extensions)  
**⊕** Manual Bidding v. Smart Bidding  
**⊕** Building Out Your Search Campaigns  
**⊕** Optimizing Your Search Campaigns  
**⊕** Advanced Tools & Tactics  
**⊕** “Search is Where Google Got Its Start”

**MODULE 4**

## **Google Shopping:**

**⊕** Google Shopping and Your Marketing Funnel  
**⊕** Merchant Center Overview  
**⊕** Types of Product Feeds  
**⊕** Elements of a Product Feed  
**⊕** Product Reviews  
**⊕** Google Merchant Center & Promotions  
**⊕** Google Shopping Bidding  
**⊕** Building Out Your Google Shopping Campaign  
**⊕** Google Shopping Optimizations  
**⊕** “It All Starts With Your Products”

**MODULE 5**

## **Performance Max:**

**⊕** Performance Max and Your Marketing Funnel  
**⊕** Elements of an Asset Group  
**⊕** Performance Max Ad Copy & Assets  
**⊕** Performance Max Strategies & Best Practices  
**⊕** Performance Max Bidding  
**⊕** Building Out Your Performance Max Campaign  
**⊕** Performance Max Optimizations  
**⊕** “The Machine Will Make It Better Over Time”

**MODULE 6**

## **YouTube:**

**⊕** YouTube and Your Marketing Funnel  
**⊕** 7 Must Have Elements of a YouTube Video  
**⊕** 8 Winning YouTube Ad Templates  
**⊕** Laying the Foundation with Remarketing  
**⊕** Building Our Remarketing Audiences  
**⊕** YouTube Remarketing Strategies  
**⊕** YouTube Bidding Strategies  
**⊕** Building Out Your YouTube Remarketing Campaign  
**⊕** Using YouTube for Top of Funnel Ads  
**⊕** Building Top of Funnel Audiences  
**⊕** Building Out Your Top of Funnel YouTube Campaign  
**⊕** YouTube Optimizations  
**⊕** “It All Starts With Your Video”

**MODULE 7**

## **Display & Discovery:**

**⊕** Display & Discovery and Your Marketing Funnel  
**⊕** Google Display vs. Google Discovery  
**⊕** Display and Discovery Campaign Types  
**⊕** Display and Discovery Ad Types  
**⊕** Using Display and Discovery for Top of Funnel Ads  
**⊕** Display and Discovery Bid Strategies  
**⊕** Crafting Your Message: Display and Discovery Ad Copy  
**⊕** The Most Important Element of Image Ads: Selecting Your Image!  
**⊕** Building Out Your Display Remarketing Campaign  
**⊕** Building Out Your Display Top of Funnel Campaign  
**⊕** Display Ads Optimizations  
**⊕** Building Out Your Discovery Remarketing Campaign  
**⊕** Building Out Your Discovery Top of Funnel Campaign  
**⊕** Discovery Ads Optimizations

**MODULE 8**

## **Using Google For Full Funnel Marketing:**

**⊕** Putting All the Channels Together  
**⊕** Full-Funnel Perspective  
**⊕** Full-Funnel Perspective: Portfolio Metrics  
**⊕** Balancing the Budget  
**⊕** ROAS Based Budget Model Walkthrough  
**⊕** Leveraging Third-Party Tracking Tools  
**⊕** “Google Ads As a Catalysis To Grow”

[Download Link](https://mega.nz/folder/gaFgXSYB#JNDkYnCRUtLtuARnNPiTng)

**Happy learning!**