A Google-issued certificate with your name on it, sitting on your CV. No degree, no job, no card. ![]()
Here’s what nobody separates: the courses were never the expensive part. The money sits in the exam voucher and the hands-on lab credits. Take those for free and the whole thing is free.
Tier 1 — $0, exam included
Skillshop. 11 certifications, no course fee, no exam fee, no trial, no card. A Google account opens all of it.
| Google Ads ×6 | Search · Display · Video · Shopping · Apps · Measurement |
| Analytics | GA4 Certification |
| Marketing Platform ×3 | Campaign Manager 360 · Display & Video 360 · Search Ads 360 |
| Foundation | Fundamentals of Digital Marketing |
Search takes 4–6 hours, pass mark 80%, valid 12 months. Start there, then GA4 — that pair shows up in most PPC job posts.
🕵️ Skillshop runs on two sites — you're seeing one
Google’s own help page states it. The second half stays out of search results:
skillshop.exceedlms.com — YouTube · Grow with Google · Waze Communities · Android Enterprise Academy · Career Readiness
edu.exceedlms.com — Google for Education · Applied Digital Skills
Tier 2 — Google Cloud, where the money hides
The old link is dead. cloudskillsboost.google redirects to skills.google. Same place, new name — Google Skills.
Courses there are free to read. Hands-on labs run on credits. The subscription sits at $29/month.
Take the credits instead
Join the Google Developer Program — Standard tier, no cost → sign up for GEAR → 35 Google Skills credits every month, against the full 700+ course, lab and skill-badge catalog. The paid tier gets the same 35.
The free tier also ships Gemini CLI at 1,000 requests a day.
Two doors share the name GEAR. The hub (credits) is open to everyone. The Get Certified cohort (free exam voucher) runs on a corporate Workspace email.
🎫 The three free-voucher doors — a Cloud exam costs $99–$200
Every free voucher has a gate. These are the real ones:
| Door | Who walks through |
|---|---|
| GEAR Get Certified | Employed at a Google Cloud customer, corporate Workspace email. 9-week cohort — hit every milestone, keep the voucher |
| Partner Certification Kickstart | Working at a Google Cloud partner — partner email required |
| Career Launchpad | Students in a cohort. Full vouchers for ACE · Cloud Digital Leader · Associate Data Practitioner · GenAI Leader — emailed within 10 business days |
Working somewhere that already runs Google Cloud? Google Skills for Orgs is now free to every Google Cloud customer — it used to cost $299 per user per year. Unlimited labs. Ask whoever owns the billing account.
The chain nobody puts together
The Career Certificates — Data Analytics, IT Support, UX, Cybersecurity, Project Management — list at $49/month on Coursera. Here’s the route around that:
1 Coursera "Financial Aid available" link → free seat
2 Enrolling in ANY Career Certificate → 3 months Google AI Pro, free
3 Google AI Pro carries the old dev-premium perks
→ $10/month Google Cloud credits
4 Those credits pay for the Tier 2 labs
A free certificate that pays you back in AI and cloud credits. Both halves sit on Google’s own pages — nobody sells it as one route. ![]()
grow.google/certificates · Coursera
Finish one and CareerCircle opens — free 1-on-1 coaching and a job board wired into 150+ companies in Google’s Employer Consortium.
🎟️ Skip the queue — 47,000 funded scholarships, handed out by partners
Google funded 31,000 scholarships across APAC and 16,000 across Africa, distributed by partners rather than by Google:
Women in Tech · Girls in Tech · Trainocate · Yayasan TAR
Year Up · Merit America · your local American Job Center
Career Forward (veterans) — fully free, and it takes over a Coursera subscription you’re already paying mid-certificate
🪤 Five things that quietly cost people
❶ Leave the 7-day free trial alone while financial aid is pending. Clicking it cancels the application. Review takes 14 days.
❷ The $299 “Developer Premium” is gone. New signups closed; it folded into Google AI Pro/Ultra. Every guide still selling it is stale.
❸ Same certificate, different price by country — $49 US · $39 AU · $29 MY. Open your country’s Coursera page for the real number.
❹ Exams moved Kryterion → Pearson VUE on 2 Mar 2026. Older vouchers still redeem. Hold on to yours.
❺ Arcade 2026 (15 Jan → 31 Dec) pays swag for badges. The prize tiers run on a waterfall with finite slots, and it eats the same lab credits your badges need. Pick a lane. Multi-accounting it gets people banned.
Tonight, in three moves
- Skillshop → Google Ads Search. Free, 5 hours, certificate the same day.
- Developer Program Standard + GEAR → 35 lab credits a month, forever.
- Coursera → click Financial Aid available, then leave the trial button alone.
Everyone else pays $49 a month to learn what’s already free, then pays again for the exam. ![]()
!