Apple Now Lets Apps Send Ads in Push Notifications

[Aina]

Apple will now allow push notifications to be used for advertising, so long as users agree to receive the ads first. From a report: Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps from using notifications for “advertising, promotions, or direct marketing purposes,” but that changes today. Apps can now send marketing notifications when “customers have explicitly opted in to receive them.” Users must also be able to opt out of receiving the ads.