California Passes Law To Protect Consumer 'Brain Data' 🧠

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Summary:

  1. New Law for Mental Privacy
    California has updated its Consumer Privacy Act to include protections for “neural data,” which is information from a person’s brain or nerves.

  2. Definition of Neural Data
    Neural data is defined as information generated by measuring the activity of a consumer’s nervous system, not inferred from other types of data.

  3. Consumer Rights Expanded
    The law gives consumers the right to know what information is collected about them and the right to delete that information.

  4. Restrictions on Data Use
    Companies cannot sell or share neural data and must make efforts to deidentify it.

  5. Advocacy for Stronger Protections
    The Neurorights Foundation supports the law, emphasizing the need for strong protections as neurotechnology grows.

Read more at: GovTech | California Legislative Information | Law.com | Press Release