Dyson Put a CAMERA Inside a Toothbrush That Fires Mouthwash at Your Teeth 28 Times a Second
Dyson Put a CAMERA Inside a Toothbrush That Fires Mouthwash at Your Teeth 28 Times a SecondA $499 brush with a tiny eyeball that hunts the gaps in your mouth and blasts them with liquid. I mean… what are we even doing anymore.
100,000-pixel camera · 28 photos per second · fires liquid in 100 milliseconds · trained on 470,000 mouth pics · 16 million lines of code · $499.
Dyson — yeah, the vacuum people — just dropped the CameraJet, a toothbrush with a literal camera and AI that spots the gaps between your teeth and shoots mouthwash into them while you brush. You are not ready. Neither was I.
🧩 Dumb Mode Dictionary
| Fancy word | What it actually means |
|---|---|
| CameraJet | A toothbrush with a tiny camera + a water gun built in |
| Macro camera | A super close-up mini-camera (100,000 pixels — basically enough to see your teeth, not spy on you) |
| Machine learning | Software that “learned” what plaque looks like by staring at 470,000 photos of teeth |
| On-device processing | The thinking happens inside the brush — nothing gets uploaded to the cloud |
| Conical jet | A cone-shaped spray of liquid instead of a thin needle-stream (covers more) |
| Anti-gravity tank | A little tank engineered so the pump never “fires blanks” (no air bubbles) |
🦷 So what is this thing, actually?
Okay so picture a normal electric toothbrush. Now jam a microscopic camera into the head of it. That camera takes 28 pictures of your mouth every single second, and the built-in AI looks at each one going “gap here, plaque there.” The second it spots a spot between two teeth, it fires a cone of mouthwash right into the gap — in about 100 milliseconds. Faster than you can blink.
- It’s a 3-in-1: brush + water flosser + camera that doubles as a dental endoscope (you can literally look inside your own mouth on your phone).
- Dyson says it pulled ~70% more plaque from the hard-to-reach spots than premium electric brushes in lab tests.
- Straight from Dyson’s own announcement. This is real.
📊 The receipts
| Spec | Number |
|---|---|
| Price | $499 (yes, five hundred dollars) |
| Camera | 100,000 pixels, macro |
| Photos per second | 28 |
| Reaction time | ~100 milliseconds |
| Training photos | 470,000 real dental images |
| Code | 16 million lines |
| Extra plaque removed | ~70% in tough spots |
🕵️ Wait — a camera in my MOUTH? Who's watching?
Fair question, and honestly the first thing I thought too. Dyson swears the images are never stored and never uploaded — all the AI figuring-out happens right inside the brush, then the photo’s gone. On-device only. No cloud.
Do I 100% trust a company to keep that promise forever with a firmware update? I mean… you decide. But the tech setup they describe (processing on the device) is the good kind of privacy design. The full teardown at Engadget breaks it down.
💬 What the timeline's saying
- “$499 for a toothbrush is diabolical work” — basically everyone
- Reviewers who actually tried it are weirdly impressed by the “look inside your mouth” endoscope trick
- The real plot twist: Dyson is also cooking a low-foam mouthwash and special toothpaste to sell alongside it. Razor-and-blades, baby. They want you buying refills forever.
- Half the internet: “so it’s a $500 subscription to my own teeth”
Cool. A Toothbrush Now Has Better Eyesight Than Half My Family… Now What the Hell Do We Do? ( ͡° ͜ʖ ͡°)
Here’s where it gets fun. A $499 gadget with a camera and AI drops, and 95% of people just… buy it or ignore it. But you’re here. So let’s talk about the angles nobody’s looking at yet.
🪞 The Endoscope Side-Door
Everybody’s fixated on the brushing. But this thing has a working mouth camera — a mini dental scope regular people have never had at home. There’s a whole crowd who’d pay to see inside their own mouth: people scared of the dentist, parents checking a kid’s toothache at 11pm, folks with braces.
You become the person in your town who does a “mouth check” — film the inside of someone’s mouth, hand them the clip to show their actual dentist. Not diagnosing (leave that to the pros), just showing.
Example: A 24-year-old in Manila with dental-nervous relatives sets up “mouth-cam checks” at family gatherings, films everyone’s back molars on the CameraJet endoscope, sends the clips to a real dentist friend who flags who needs an appointment. Word spreads to neighbors. Charges a small fee per check.
Timeline: First bookings in ~2 weeks once neighbors hear. Cools off in ~4 months when the novelty fades — but by then you’ve got a referral pipeline to that dentist.
🩹 The Refill Arbitrage
Dyson’s selling special low-foam mouthwash and SLS-free toothpaste made for this brush. Classic move — sell the gadget once, sell the juice forever. But here’s the gap: people hate paying brand-name refill prices.
The play: figure out which cheap, widely-available low-foam mouthwashes are actually safe and compatible with the jet, test them, and become the “don’t get robbed on refills” guy. A simple compatibility cheat-sheet is pure gold to 100,000 new owners googling frantically.
Example: A pharmacy student in Lagos buys the top 6 supermarket mouthwashes, tests foam levels in the jet, posts a one-page “works / clogs / avoid” chart in Dyson owner groups on Facebook and Reddit. Becomes the go-to name, then quietly links bulk-buy deals.
🪟 The Patch Window Sprint
Brand new product = zero content exists yet. Right now if you search “CameraJet how to clean the tank” or “CameraJet camera fogging fix,” you get nothing. That’s a 2-4 week window before everyone piles in.
Be first to document every real-world quirk: how to unclog it, how to stop the lens fogging, battery tricks. First-mover on a niche term owns the search spot for years.
Example: A gadget tinkerer in Karachi buys one day-one, films 8 short “CameraJet problem → fix” clips (fog, clog, tank refill, app pairing), titles them with the exact problems people type. First to the term = first in results when the product blows up.
📸 The Rich-People Gadget Rental
$499 is a lot to drop on a maybe. Tons of curious people want to TRY it before buying — especially for a wedding, a big date, a job interview where you want a perfect smile. That’s a rental market hiding in plain sight.
Buy one (or partner with someone who has it), offer short “try before you commit” rentals or one-off deep-clean sessions with fresh brush heads. People pay for access to expensive toys they won’t buy.
Example: A student in Jakarta lists a “CameraJet fresh-smile session” on a local marketplace before big events — sanitized, new head each time, 20-minute deep clean + let them see their own before/after on the camera. Charges per session, brush pays for itself in weeks.
🧾 The 'Is It Worth It' Middleman
There’s a giant crowd hovering over the buy button going “is a $500 toothbrush actually worth it or am I an idiot.” They don’t want a paid ad — they want a real human who tested it honestly against a normal $30 brush.
Become the straight-shooter comparison source: real plaque tests, real “here’s who should skip it” honesty. Brutal honesty is the credibility that makes people trust your links. The TechRadar hands-on shows the format — now do it for your local audience, in your language, no BS.
Example: A nursing student in Nairobi does a “$30 brush vs $499 CameraJet” side-by-side with a plaque-disclosing tablet (the pink chewable kind), posts honest results (“worth it IF you have gum issues, skip it if you don’t”) in local WhatsApp and Reddit health groups. Trusted voice = affiliate clicks that actually convert.
🛠️ Follow-Up Actions
| Want to… | Do this |
|---|---|
| See the real specs | Read Dyson’s announcement |
| Judge if it’s worth $499 | TechRadar’s week-long test |
| Understand the tech | Engadget teardown |
| Test plaque cheap | Grab pink disclosing tablets (a few bucks) |
| Find owner communities | Search “Dyson CameraJet” on Reddit + Facebook groups |
Quick Hits
| You want… | Move |
|---|---|
| The gadget itself |
Dyson CameraJet page |
 An earn angle |
Be the refill-compatibility or honest-review guy (see hustles above) |
 Privacy peace of mind |
Confirm it’s on-device only, no cloud |
 First-mover content |
Own the “CameraJet fix” search terms before week 4 |
 To decide honestly |
Bloomberg’s breakdown |
We went from “did you brush?” to “the brush is watching, and it’s judging your molars.” Sleep on that one.
!