
Someone Leaked the Entire βSell Digital Productsβ Playbook
The full system for turning ideas into incomeβspy tools, pricing tricks, launch scripts, and the affiliate hack that lets strangers sell for you.
The Treasure Map
From βI have no idea what Iβm doingβ β making sales while you sleep. Every tool, every shortcut, every number.
Why This Hits Different
This isnβt theory from someone who βheard it works.β
These are the exact moves behind $15K side hustles and $2M empires.
Zero followers. Zero tech skills. Just the cheat codes.
What Youβre Getting
Spy on whatβs already making money (before you create anything)
Make products in 30 minutes with AI + Canva
Price it so peopleβs brains auto-click βbuyβ
Build an email army with freebies that convert 20-40%
Launch day-by-day (no guessing)
Let other people sell it and only pay when it works
Pick your starting point. Go. 
π SPY MODE β Find What's Already Printing Money
The Point
Why guess what sells when you can just⦠look?
The goldmine signal: High revenue + bad reviews = people buying despite problems = your opportunity.
The Tools
Gumroad Spying
| Tool |
Cost |
Superpower |
| Gumtrends.com |
$99 lifetime |
250K+ products, sales estimates, revenue data |
| Marketsy.ai |
Free |
Daily updated top sellers, growth rates |
| Gumroad Discover |
Free |
Browse categories, see what ranks |
Etsy Digital Products
| Tool |
Cost |
Superpower |
| EverBee |
Freeβ$99/mo |
170M+ listings, 80% accurate revenue estimates |
| eRank |
$9.99β$29.99/mo |
Keyword research, actual search data |
| Marmalead |
$19β$29/mo |
Real-time forecasting, AI shop coach |
Payhip
No dedicated tools. Workarounds:
- SimilarWeb β traffic patterns
- Google:
[your niche] site:payhip.com
The Method
- Browse top products in your niche
- Sort by revenue + mixed reviews
- Read the actual complaints
- Build what they wished existed
Common complaints that = your roadmap:
- βConfusing formatβ β make it cleaner
- βWanted more depthβ β go deeper
- βDesign looked amateurβ β make it prettier
- βMissing X featureβ β add it
2025 Price Ranges
| Product Type |
Budget |
Mid-Range |
Premium |
| Notion templates |
$5β15 |
$19β49 |
$79β149 |
| Ebooks |
$9β19 |
$27β47 |
$67β97 |
| Courses |
$47β97 |
$197β297 |
$497+ |
| Spreadsheets |
$5β15 |
$19β49 |
$79β149 |
β‘ MAKE IT FAST β AI + Canva = Done in 30 Minutes
The 4-Step Speed Run
- ChatGPT β outline + content
- Canva β pick template, paste content
- Bulk Create β mass produce variations
- Export PDF β list it, sell it
Prompts That Actually Work
"Create 10-page ebook outline on [topic]"
"Write 50 affirmation sentences for [audience]"
"Generate product description for [product]"
"List 20 chapter titles about [subject]"
2025 Update
Canva + ChatGPT now directly connected (Deep Research Connector).
Design in Canva β ask ChatGPT for copy β zero tab-switching.
The Copyright Trap
Raw AI output = no copyright protection.
Fix:
- Edit 30%+ yourself
- Add your examples, stories, voice
- Rewrite sections personally
- Document your creative process
Now itβs legally yours.
Turn Old Content Into Products
Already have blogs, articles, threads?
Best candidates:
- Posts with traffic months later
- High time-on-page
- Comments: βcan I save this?β
- How-to guides, tutorials, frameworks
Formula:
- 7β10 posts on same topic = ebook foundation
- Add 30β50% new material
- Create worksheets/templates/checklists
- Package professionally
Tools:
| Tool |
Cost |
Best For |
| Designrr |
$27 lifetime |
Import from blog URL, auto-format |
| Canva |
Freeβ$12.99/mo |
Custom design, templates |
| Google Docs |
Free |
Simple PDF export |
π§ PRICING PSYCHOLOGY β Make Brains Say Yes Automatically
The Magic Numbers
| Price |
What Brain Thinks |
Use For |
| $7β9 |
βUnder $10!β |
Entry products, impulse buys |
| $19β29 |
Sweet spot |
Ebooks, templates |
| $47β49 |
βProfessional but fairβ |
Comprehensive guides |
| $97β99 |
βPremium qualityβ |
Courses, bundles |
.99 effect: Brain sees $9, ignores the .99.
Studies show 24% more sales than round numbers.
Prices ending in 7 ($47, $97): Feel βcalculatedβ = trustworthy.
The Decoy Trick
Offer 3 tiers β middle wins.
| Tier |
Price |
Real Purpose |
| Basic |
$19 |
Makes middle look smart |
| Standard |
$49 |
β 68% pick this |
| Premium |
$149 |
Makes $49 feel like a steal |
Stat: 30% higher conversion vs single price.
Bundle Math
Discount sweet spot: 10β25% off combined price.
Example:
- 3 products Γ $20 = $60 separate
- Bundle at $48 = 20% off = feels like a deal
When bundling helps:
- Products complement each other
- Similar price ranges
- High-margin digital products
When bundling hurts:
- Mixing expensive + cheap (confuses people)
- Adding low-quality items (devalues everything)
- You can sell individuals at full price anyway
Always offer both bundle AND individual options.
Good-Better-Best Structure
| Tier |
Price Position |
What It Does |
| Good |
25% below average |
Entry point, catches price-sensitive buyers |
| Better |
10% above average |
Best value perception, most buyers land here |
| Best |
Up to 50% above Better |
Halo effect, makes middle tier shine |
Keep 3β7 feature differences between tiers.
π§ EMAIL ARMY β Freebies That Build Your List
Lead Magnet Conversion Rates
| Type |
Conversion |
Notes |
| Quizzes |
20β40% |
Best for segmentation |
| Challenges |
30β43% |
High engagement |
| Checklists |
25β34% |
Quick wins |
| Webinars |
36β70%+ |
Best for high-ticket |
| Templates |
20β30% |
Practical value |
| Ebooks |
3β28% |
Depends on topic |
2025 trend: Short beats long. Checklist > 50-page guide.
The 5β7 Email Welcome Sequence
| # |
When |
What |
| 1 |
Instant |
Deliver freebie, set expectations |
| 2 |
Day 2 |
Ask for feedback, share your story |
| 3 |
Day 3β4 |
More tips, build connection |
| 4 |
Day 5 |
Actionable value, maybe second freebie |
| 5 |
Day 6β7 |
Soft introduce paid product |
| 6β7 |
Day 7β10 |
Clear offer, testimonials, CTA |
Critical: 50%+ of purchases happen in final 48 hours.
Send 2β3 emails in that window.
Email Tools
Winner: Kit β free to 10K, unlimited emails, sell products directly.
Real Freebie Funnel Numbers
| Who |
Lead Magnet |
Result |
| Wandering Aimfully |
Quiz |
38.8% opt-in, $300K revenue |
| MaryHongArt |
Video series |
412% sales increase |
| Brew Interactive |
Calculator |
3,300 leads, 195 closed deals |
| HollyAnne |
Mini-course funnel |
155 sales from automation alone |
π’ MARKETING β Not Facebook Spam
Pinterest (The Sleeper)
What: Visual search engine, not social media.
Why it works:
- 450M users actively SEARCHING
- Pins last months/years (evergreen)
- High buying intent
Strategy:
- 1 pin/day
- Keywords in description
- Link to product
- Wait 3β6 months
Best for: Planners, templates, ebooks, printables.
TikTok (Algorithm Doesnβt Care About Followers)
Stats:
- 78% discover products here
- 60% buy after seeing video
- 71% of TikTok Shop users bought from feed
Strategy:
- Hook in 1 second
- 24β31 seconds optimal
- Show product in action
- Authenticity > polish
TikTok Shop: Sell digital products directly now.
Reddit (Trust Machine)
Stats:
- 82% trust Reddit for recommendations
- 91M daily active users
Rules:
- 80% value, 20% promotion
- Spam = instant ban
- Build karma first
Timeline: 4β6 months minimum.
Strategy:
- Lurk, learn rules
- Answer questions genuinely
- Build karma over months
- Then mention products naturally
π 30-DAY LAUNCH β Day-by-Day Checklist
Pre-Launch (Weeks 4β1)
Weeks 4β2:
- Warm up content on social
- Behind-the-scenes teasers
- Get beta testers for testimonials
- Build waitlist with lead magnet
Week 1:
- Test EVERYTHING (checkout, emails, pages)
- βOpening soonβ emails
- Coordinate affiliates
- Prepare all launch assets
Launch Day
Morning (6β8 AM):
- Final system check
- Open cart
- Launch email to full list
- Post all social channels
Midday:
- Go live Q&A (Instagram/YouTube)
- Monitor for tech issues
- Respond to comments personally
Evening:
- Share testimonials + purchase notifications
- Reminder email to non-openers
- Stories with purchase links
Post-Launch
Days 1β3:
- Thank-you emails
- Celebrate milestones publicly
- Fix issues immediately
Days 4β7:
- βLast chanceβ emails
- Share user testimonials
- Analyze what worked
Week 2:
- Request testimonials
- Set up evergreen funnel
Weeks 3β4:
- Follow up non-buyers
- Plan next launch
- Build community
Launch Email Structure
Pre-launch: Deliver value β agitate problem β share your story
Launch phase:
- Cart open + product reveal
- Social proof + testimonials
- FAQ + objection handling
- Final urgency + deadline
Timing tip: 2β3 emails in final 48 hours = where 50%+ sales happen.
π€ AFFILIATES β Let Others Sell For You
Platform Setup
Gumroad
- Dashboard β Affiliates (bottom left)
- Add manually OR create signup form
- Set commission (1β75%)
- 30-day cookie, bi-weekly payouts, $10 minimum
Payhip
- Marketing β Affiliates
- Share signup URL
- Approve applications
- Set commission per product
Pay manually via PayPal (not automated)
ThriveCart Pro ($690 one-time)
- Automated PayPal payouts
- Second-tier commissions
- Real-time dashboards
- Best for scaling
Commission Rates That Attract Partners
| Product Type |
Typical Rate |
| Courses |
30β50% |
| Ebooks |
20β40% |
| Digital products |
20β50% |
| SaaS |
15β40% (often recurring) |
To attract affiliates: 30β50%
For VIP affiliates: 40β50%+ or custom
Programs that work:
- ClickFunnels: 30% recurring lifetime
- ThriveCart: 50% one-time
- Skool: 40% recurring
Finding Affiliates
- Existing customers β already love your stuff
- Micro-influencers (<10K followers) β higher engagement
- Bloggers in niche β search for similar product reviews
- Affiliate communities β Warrior Forum, AffiliateFix, Facebook groups
Stat: 70% of affiliate revenue comes from active outreach, not passive signups.
What Affiliates Need
Swipe copy:
- Email templates (multiple versions)
- Social captions
- Blog post examples
Visuals:
- High-res logos
- Product mockups
- Social graphics (sized per platform)
Info:
- Features/benefits doc
- FAQ
- Testimonials
Legal:
FTC requires clear disclosure.
βAffiliate linkβ or β#adβ β visible, not buried.
You AND affiliates can be fined.
π REAL NUMBERS β Case Studies
| Creator |
Revenue |
How |
| Medium writer |
$15K (2025) |
Expanded articles β ebooks |
| $2M seller |
Y1: $23K β Y4: $940K |
5 core products (tested 32) |
| Thomas Frank |
$2.5M+ |
2 Notion templates, 50K email list |
| Easlo (21 y/o) |
$20K/month |
βSecondary Brainβ template |
| PaweΕ Huryn |
$157K/year |
Newsletter + PDFs (side hustle) |
| Craig Calcaterra |
$18.4K/month |
3,300 paying newsletter subs |
First sale: 2β4 weeks typical (one case: 47 days)
Consistent income: 3β6 months
$10K+/month: 2+ years building
π§° COMPLETE TOOL STACK
Research
Creation
Selling
- Gumroad β 10% fee, easy setup
- Payhip β 5% fee (or $29/mo for 0%)
- ThriveCart β $495β$690 one-time
Email
Landing Pages
β οΈ MISTAKES THAT KILL YOUR BUSINESS
Facebook group spam β banned, shadowbanned, blocked
Raw AI content β no copyright, easily copied
Skipping validation β building what nobody wants
Pricing too low β signals garbage quality
Expecting instant results β 3β6 months minimum
One product, no marketing β products donβt sell themselves
Pure bundling only β always offer individual options too
Waiting for perfect β beta test and ship
The Actual Timeline
| Phase |
What Happens |
| Month 1β2 |
Validate + create |
| Month 3β4 |
Launch + initial marketing |
| Month 5β6 |
Consistent content, community |
| Month 7+ |
Consistent sales start |
| Year 1 goal |
$500β$2K/month (realistic) |
| Year 2+ |
$5Kβ$10K+ with multiple products |
Your Move
Not βget rich quick.β
Get rich eventually by doing the actual work.
The people making money arenβt smarter.
They just know the system and execute.
Now you know the system.
Bookmark this. Start anywhere. Just start. 