Google Tests Verified Checkmarks to Help You Spot Real Websites! ✅

News & Articles
,
1

Summary:

  1. New Verification Feature
    Google is testing a verified checkmark feature in search results to help users identify legitimate websites and avoid scams.

  2. Visible Checkmarks
    Checkmarks have appeared next to official links for big companies like Microsoft, Meta, and Amazon, but this feature is not yet widely available.

  3. Hover for Details
    When you hover over a checkmark, a message appears explaining that “Google’s signals suggest that this business is the business that it says it is,” based on various verification methods.

  4. Determining Authenticity
    The verification is determined through website checks, Merchant Center data, and manual reviews to ensure trustworthiness.

  5. Limited Rollout
    Currently, this experiment seems to be limited to certain accounts and isn’t fully rolled out to all users yet.

Read more at: The Verge

2 Likes