Summary:
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Quality Dependent on Views
Instagram and Meta have implemented a system where the quality of videos is influenced by their view counts. Videos that do not receive significant views initially may be rendered in lower quality. -
Mosseri’s Explanation
Adam Mosseri, head of Instagram, clarified that the platform aims to showcase the highest quality videos possible, but if a video isn’t engaging viewers over time, it will be downgraded to conserve resources. -
Adaptive Encoding Strategy
Newly uploaded videos receive basic encoding initially, and only if they achieve sufficient watch time do they get upgraded to higher quality encoding. This approach is designed to prioritize resources for the most popular content. -
Concerns for Smaller Creators
While Mosseri acknowledged concerns that this system may disadvantage smaller creators, he asserted that engagement is driven more by content than by quality alone. -
Resource Management
Meta’s strategy focuses on optimizing computing resources for videos that generate the most views, employing a sliding scale for video quality rather than a strict binary threshold.
Read more at: The Verge
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