Summary:
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‘Sherlocking’ Practice: Apple’s practice of integrating features from third-party apps into iOS and Mac systems, known as “sherlocking,” could impact apps with an estimated $393 million in revenue and 58 million downloads in the past year.
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Targeted Categories: The affected app categories include trail apps ($307M), grammar helpers ($35.7M), math solvers ($23.4M), password managers ($20.3M), and custom emoji makers ($7M).
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Impact on Growth: While some apps have seen significant growth, Apple’s built-in solutions in iOS 18 could deter casual users from seeking alternatives, potentially stunting future growth for these third-party apps.
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