LinkedIn Tests Snapchat-like Stories

[Aina]

If you thought LinkedIn had already reached peak undesirability, you were wrong: the company is now planning to add Snapchat-style Stories to its platform. From a report: Yes, the business-focused networking app that fills your inbox with recruiter and PR spam may be getting Stories. Social media users have been suffering from Stories exhaustion for years at this point. It’s a feature that works great for its pioneer, Snapchat, and for Instagram… and pretty much nothing else – I mean, have you ever watched a Facebook Story on purpose? LinkedIn Stories inevitably promise to bring well-manicured, painfully corporate video clips to your feed as a way to mix up the approach to networking. Or, as the company puts it, to “bring creativity and authenticity to the ways that members share more of their work life, so that they can build and nurture the relationships necessary to become more productive and successful.”