Before you dive deeper into this eBook, you should begin to embrace the fact that you, and any other person who is involved with Internet marketing, need a list. It is just that simple. You cannot have Internet marketing without list building, they go hand in hand!
Email lists are extremely vital to the success of a business, and when used properly, they become the heart and soul of your Internet marketing efforts. To be perfectly honest, if you do not have a list, you are only hurting yourself! Lists bring money, and without them, you are missing out on many opportunities to make money. However, you may still be questioning why you should invest time into building a list. Well, let’s briefly examine some truths about consumer behavior.
Table of Contents:
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Chapter #1 - Why You Need a List … 7
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Consumer Behavior … 7
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Without A List, You Are Losing Money… 8
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What Lists Bring To Your Business… 9
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Chapter #2 - Picking an Autoresponder…11
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Why You Should Use a Professional Service …11
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If You Want To Host Your Own Autoresponder …12
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Factors to Consider…13
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Chapter #3 - Setting up an Opt-in Form…16
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Complying With The CAN-SPAM Act…16
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Differences Between Autoresponders…17
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The Power of a Squeeze Page…17
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Designing Squeeze Pages…18
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Remember To Split Test Squeeze Pages …19
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Chapter #4 - Ways to Grow Your List…21
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15 Techniques to Build a Huge List …21
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Do Not Forget …23
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Create Demand Through Third Party Platforms…24
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Chapter #5 - List Segmentation…26
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Market Segmentation…26
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Possible Segments…27
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Why You Should Use Segments…28
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How This Impacts Your Marketing …29
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Chapter # 6 - Plain Text Emails vs. HTML Emails…31
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What Products Do You Want To Promote?..32
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What Is Your Target Audience?..33
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What Is The Type Of Newsletter That You Offer? …33
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A Word About Branding…33
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Developing Your Brand …34
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Chapter #7 - Structuring Your Email …36
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Example of the First Email to Send to Your Subscribers…39
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Chapter #8 - Writing Attention-Grabbing Subject Lines…41
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Offering Value to Your Audience …42
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Giving a Sense of Urgency…42
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Giving a New Knowledge …43
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Psychological Triggers…43
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Chapter #9 - Using Emails To Build a Relation With Your Audience…46
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A Note On Establishing Trust With Your Audience…46
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Personal Branding and List Building…47
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Types of Content That Always Work For Your Email Marketing Campaign…48
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Chapter 10 - Tracking Your Metrics …51
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A Note About Split Testing…52
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Tracking Your Campaign With Aweber …53
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Conclusion …54
Enjoy!

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