We Took on Google and Won: How a Price-Comparison Site Made Them Pay Billions! 💰

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Summary:

  1. Foundem’s Struggle
    The founders of Foundem, a price-comparison website, faced a 15-year battle against Google after their site was effectively buried in search results for over three years.

  2. Historic Fine
    In a landmark case, Google was fined €2.4 billion for abusing its market dominance by promoting its own services while demoting competitors, marking a significant moment in the regulation of Big Tech.

  3. Initial Misunderstanding
    The Raffs initially believed their website’s low visibility was a mistake, thinking they were wrongly flagged as spam, but soon realized they were victims of Google’s anti-competitive practices.

  4. Ongoing Investigations
    Even after the fine, they continue to pursue legal action against Google, with ongoing investigations under the Digital Markets Act to determine if Google still favors its own services in search results.

  5. Foundem’s Closure
    Despite the legal victories, Foundem was forced to close in 2016, illustrating the long-term impact of Google’s actions on smaller competitors.

Read more at: BBC | The Guardian

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