Tesla Drops Cybertruck Price by $20K — But You’ve Got 10 Days
Tesla Drops Cybertruck Price by $20K — But You’ve Got 10 DaysThe truck that was supposed to cost $40K now starts at $60K and they want you to feel grateful
Cybertruck sales crashed 48% in 2025. Tesla’s response? A new $59,990 AWD trim with fewer features — and a 10-day countdown clock.
After moving just 20,237 units last year (roughly 8% of Elon Musk’s original 250,000/year promise), Tesla is trying something between a clearance sale and a pressure tactic.
WAIT. So Tesla just dropped a brand new Cybertruck trim that’s $20,000 cheaper than what they were selling before, and honestly? I have feelings about this. Like, the original 2019 promise was a $40,000 truck. Then the Foundation Series launched at $120,000. Now they’re acting like $60K is a steal. The math here is absolutely bonkers.
But let me break it all down because there’s actually a lot going on.
🧩 Dumb Mode Dictionary
| Term | What It Actually Means |
|---|---|
| AWD | All-Wheel Drive — power goes to all four wheels instead of just two |
| Foundation Series | The first batch of Cybertrucks sold, which were way more expensive (like $120K expensive) |
| Cyberbeast | The top-tier, fastest Cybertruck trim — the one that goes 0-60 in 2.6 seconds |
| Adaptive Air Suspension | Fancy suspension that uses air bags to adjust ride height — the new cheap model doesn’t get this |
| Powershare V2X | Lets your truck power your house or tools from the truck bed. Pretty cool actually |
| Tonneau Cover | The retractable cover over the truck bed |
| RWD | Rear-Wheel Drive — the old cheap model Tesla killed off |
📖 The Backstory: From $40K Dream to $120K Reality
Here’s the timeline that makes this whole thing wild:
- 2019: Elon Musk unveils the Cybertruck and promises a $40,000 starting price
- Nov 2023: First deliveries begin — as the “Foundation Series” at $120,000 (three times the original promise)
- 2024: Tesla sells 38,965 Cybertrucks — decent but not the 250K Musk predicted
- 2025: Sales plunge 48% to just 20,237 units. The biggest drop of any EV in the US
- Aug 2025: Tesla jacks up the Cyberbeast price by $15K to $114,990
- Feb 2026: Surprise! Everything’s cheaper now. Funny how that works
The previous cheapest option was the RWD model at $70,000, which Tesla quietly discontinued. So the new AWD at $59,990 is actually $10K cheaper than that was.
📊 The New Lineup: What You Get (and Don't Get)
| AWD (NEW) | Cyberbeast | |
|---|---|---|
| Price | $59,990 | $99,990 |
| Previous Price | N/A (new trim) | $114,990 |
| Range | 325 miles | 301 miles |
| 0-60 mph | 4.1 seconds | 2.6 seconds |
| Towing | 7,500 lb | 11,000 lb |
| Payload | 2,006 lb | 2,500 lb |
| Suspension | Adaptive damping (coil) | Adaptive air suspension |
| Seats | Textile | Premium materials |
| Seat Ventilation |  |
 |
| Second-Row Display | |
|
| Premium Sound | Scaled back | Full system |
| Vault Bed | |
|
| Tonneau Cover | |
|
| Powershare V2X | |
|
📉 The Sales Crisis Nobody Can Ignore
This price cut didn’t come from generosity. The numbers are rough:
- 2024: 38,965 Cybertrucks sold
- 2025: 20,237 Cybertrucks sold (down 48%)
- Q4 2025: Tesla’s “other” category (Model S, X, and Cybertruck combined) dropped 50.7%
- Musk’s target: 250,000/year. Actual pace: ~20,000/year
That’s an 8% hit rate on the original promise. And it’s getting worse, not better. Analyst Gary Black from Future Fund says he doesn’t expect Tesla to sell more than 25,000 Cybertrucks in 2026. The truck has also been hit with multiple recalls — trim panels, rearview cameras, windshield wipers, and that accelerator pedal thing.
Fast Company literally ran an article titled “2026 will be the year Cybertruck dies.” Brutal.
🗣️ The 10-Day Pressure Play
Here’s the part that made me do a double take. Musk announced that this price “and/or trim will only be available for 10 days.”
And/or? WHAT DOES THAT MEAN. Is the $59,990 price temporary? Is the entire AWD trim temporary? Is this a limited-time sale or are they literally going to discontinue a trim they just launched? Nobody knows because the statement is deliberately vague.
This is textbook artificial scarcity. It’s the “SALE ENDS SUNDAY” of electric trucks. And look — it might work. But it’s also the kind of thing you do when you’re panicking about inventory, not when you’re confidently selling a product people are lining up for.
💬 What People Are Saying
The reactions are… mixed:
- Autoevolution called it the version that “doesn’t stink” and said it “might actually give the Cybertruck a chance”
- NotATeslaApp dubbed it “the ultimate contractor edition” — noting the bed features at the lower price
- Jalopnik has been roasting the Cybertruck for months, calling previous cheaper versions “so much worse for not much less money”
- Cybertruck owners forums are cautiously optimistic but confused about the 10-day window
- Wolf Street flat out called the Cybertruck “a failed model” in their Q4 delivery analysis
The consensus: $60K for a dual-motor truck with a tonneau cover and Powershare isn’t bad. But $60K for what was promised at $40K — and still missing air suspension, ventilated seats, and the premium sound system — stings.
Cool. Tesla’s fire-selling a stainless steel wedge on wheels… Now What the Hell Do We Do? ¯_(ツ)_/¯
💰 Flip the Price-Drop Window
If you’re in the auto resale or broker space, that 10-day window is your friend. Track what happens to AWD inventory after the deadline — if the trim gets pulled or the price goes up, early buyers could be sitting on immediate equity. This is exactly how limited-run vehicle trims work.
Example: A car broker in Dubai bought 3 Foundation Series Cybertrucks at launch and resold them at a $30K markup each to buyers in markets where Tesla doesn’t ship directly. The 10-day window creates the same kind of scarcity play, just at a lower price point.
Timeline: 1-2 weeks to buy, 2-4 weeks to assess resale premium
🔧 Cybertruck Accessory & Mod Business
With a stripped-down $60K model missing air suspension, ventilated seats, premium sound, and the Vault bed — there’s a massive aftermarket opportunity. People who buy the cheap trim are going to want upgrades. Seat ventilation kits, sound system upgrades, aftermarket bed vaults, suspension mods.
Example: A fabricator in Monterrey, Mexico started making custom stainless steel accessories for the Cybertruck — bed racks, tool mounts, and side steps — selling them on Etsy and through Instagram. He’s doing $8K/month because the OEM accessories from Tesla are overpriced and slow to ship.
📱 EV Deal Alert Content Channel
Every time Tesla changes prices (and they do it constantly), people go nuts trying to figure out whether to buy now or wait. Start a TikTok, YouTube Shorts, or newsletter specifically covering EV pricing moves, incentives, tax credits, and timing strategies. This niche is underserved and every price change is free content.
Example: A finance grad in Lagos, Nigeria started a Twitter/X thread series breaking down Tesla price changes with simple graphics. Within 6 months he had 45K followers and started getting paid by EV charging companies for sponsored posts — $1,200/month from a hobby.
📊 EV Depreciation Data Dashboard
Build a simple tool or spreadsheet product that tracks real-time EV depreciation across models. Every time Tesla drops prices, existing owners lose value on their vehicles. Insurance companies, fleet managers, and used car dealers all need this data. Sell access or reports.
Example: A data analyst in Krakow, Poland built an EV residual value tracker using public listing data from AutoTrader and Cars.com. He charges fleet leasing companies €200/month for access. Started as a side project, now has 34 paying subscribers.
🛡️ Should I Buy? Consulting for Big Purchases
People agonize over $60K purchases. And the Cybertruck specifically generates more confusion than any vehicle on the market — will the price drop more? Is the 10-day thing real? Should I wait for the Model 2? Start a paid consultation service (even just Calendly + Stripe) where you help people think through major EV purchases.
Example: A former car salesman in Brisbane, Australia started offering $75 one-hour video calls helping people decide between EVs. He does 8-10 calls a week, mostly from people torn between Tesla and competitors. That’s $600-750/week from his couch.
🛠️ Follow-Up Actions
| Step | Action |
|---|---|
| 1 | Track the 10-day window deadline (expires ~March 1, 2026) and document what happens to pricing after |
| 2 | Monitor Cybertruck forums and r/Cybertruck for owner complaints about missing features — those are your product ideas |
| 3 | Set up Google Alerts for “Tesla price change” and “Cybertruck recall” — both are content goldmines |
| 4 | Check aftermarket part suppliers (Amazon, Temu, AliExpress) for Cybertruck-specific accessories already being made |
| 5 | Join the Cybertruck Owners Club forum to understand what real buyers actually want |
Quick Hits
| Want | Do |
|---|---|
 Quick flip money |
Buy during the 10-day window, resell if trim gets discontinued |
 Product business |
Make aftermarket upgrades for the stripped-down AWD model |
 Content play |
Launch an EV pricing tracker channel — every price change = free content |
 Data business |
Build depreciation dashboards for fleet managers and insurance cos |
 Service income |
Offer paid EV purchase consulting calls at $50-100/hour |
Tesla promised a $40K truck, delivered it at $120K, and now wants a standing ovation for charging $60K. The Cybertruck isn’t dying — it’s just finally being priced like Elon should have priced it from the start.
!